Seeker is a modern-day version of the traditional compass that combines digital and analogue technology to open up a completely new way to navigate. The dial shows you the way, while the lights show you how close you are to your destination. But how you get there – and what you discover along the way - is up to you. It is GPS enabled and suited to point you to any destination on Earth.

This product was created for Infiniti as part of the launch campaign of the Infiniti Q30.


Client // Infiniti
Team // AKQA, Map, Kudu (Peter Krige and Alex du Preez)
Location // London